About

Hey there 👋 I’m Pertti, my friends call me Pepe. If you want to see my CV, check my Linkedin. On this page, you’ll find a more informal breakdown of who I am and what I’m passionate about.

Family

Father of two amazing boys and husband to a lovely wife. Parenthood has taught me more about human nature, leadership and myself than I could possibly imagine. Every day is a new challenge and a new growth opportunity. Even though sometimes it’s hard, I try to embrace it.

Work

I get my bread and butter from being a Product Manager. The way I see it, product management is really just a modern-day scientist. Continuous testing of hypotheses that aim towards a predefined goal. I love it. The drive to continuously improve at this derives from my passion to combine innovation, behavioral psychology and data.

Writing

My interest in writing is the primary reason I established this site in the first place. I see written text as the greatest invetion humankind has created by far in the last few thousand years. It has allowed us to evolve into a modern society built on trust and cooperation. Without it we wouldn’t have books, the internet or AI.

Sports

I’ve been very active throughout my life and I played a lot of sports competitively growing up. In the recent years, I’ve focused my time and energy to Speedgolf. A sport for the modern era which combines time efficiency, running and the skill to hit a golf ball with precision when your heart rate is at 170 bpm.